Head of Growth
I have worked in Growth Marketing for more than 14 years, leading digital, performance and innovation strategies, combining data, creativity and collaborative leadership in dynamic environments.
I have more than 14 years of experience in Growth Marketing, collaborating across industries including entertainment, telecommunications, banking and insurance. Throughout my career, I have led digital strategies focused on growth, performance, digital sales and people-centred experiences, working cross-functionally with marketing, product, technology and analytics teams.
I have contributed to the development and expansion of brands, as well as to digital transformation projects aimed at generating tangible business impact through the use of data, creativity and agile methodologies. I am passionate about building strategies that connect innovation, results and user experience in a simple and effective way.
I believe in approachable leadership, empathy and positive reinforcement as key foundations for building strong and motivated teams. I enjoy working in dynamic, startup-minded environments, where speed, collaboration and adaptability make it possible to turn ideas into tangible results.
